Market Entry Plans

Every market has its own circumstances, potential, opportunities and limits. You should be equipped with the right know-how to follow the proper strategy for your product. In the pharmaceutical area, the right strategy derives from the correct blend of the accurate knowledge of the local healthcare system, market regulations and the target population’s size, needs and anticipations. We are here to offer you excellent know-how on Turkey and the Middle East market access procedures, and exhibit your product’s true potential through our extensive field reach.

Market Strategy KPIs

Product-Market Fit
Competition and Demand

How We Can Help

Our market entry plans for your product provide twofold guidance based on:

1. Market Overviews in the Respective Country

  • Key Decision Maker Bodies and Associations
  • Overview of Market Access Process
  • Registration Pathways for Drugs
  • Pricing and Reimbursement Processes
  • Authorization Process Timeline

2. Field Insight Generation

  • Collection of Relevant Insights from the Key Professionals
  • Estimation of the Size of Target Population
  • Evaluation of Target Population’s Unmet Needs