Every market has its own circumstances, potential, opportunities and limits. You should be equipped with the right know-how to follow the proper strategy for your product. In the pharmaceutical area, the right strategy derives from the correct blend of the accurate knowledge of the local healthcare system, market regulations and the target population’s size, needs and anticipations. We are here to offer you excellent know-how on Turkey and the Middle East market access procedures, and exhibit your product’s true potential through our extensive field reach.
Market Strategy KPIs
Product-Market Fit
What is the novel solution that your product generates?
Competition and Demand
Is your product first-in-class? What advantages and pitfalls does it have in comparison to other products?
Target
Who is the target population? Can you make an approximate assessment of the size and needs of the demographics you target?
Distribution
What should be your distribution strategy in accordance with the differing market access processes of the country you are launching?
How We Can Help
Our market entry plans for your product provide twofold guidance based on:
1. Market Overviews in the Respective Country
- Key Decision Maker Bodies and Associations
- Overview of Market Access Process
- Registration Pathways for Drugs
- Pricing and Reimbursement Processes
- Authorization Process Timeline
2. Field Insight Generation
- Collection of Relevant Insights from the Key Professionals
- Estimation of the Size of Target Population
- Evaluation of Target Population’s Unmet Needs