Business Case

A Business Case report is a detailed, expanded version of a Strategic Value Indicator. The preparation time interval for a business case ranges from 2 to 6 weeks, depending on the detailed information requested. Business cases include one of the most significant and valuable components of preliminary launch preparation: insights from the field. The reports cover KOL mapping and insight generation retrieved from key opinion leaders and healthcare professionals from the relevant therapeutic area. Current market conditions are analyzed to find out the answers regarding receptiveness of the region to a new product and the need for the product in terms of treatment options.

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